Director Digital Communications & Social Media

Join the American Heart Association and take your career on a Mission - to build healthier lives, free of cardiovascular diseases and stroke. The Founders Affiliate of the American Heart Association is recruiting to fill a position as the Director Digital Communications and Social Media.

Under the supervision of the Affiliate Vice President of Communications, the Director of Digital Communications & Social Media is responsible for developing an overall external communications strategy utilizing social media; as well as, developing an affiliate web presence plan that drives traffic to and promotes usage of the AHA and ASA websites.

Responsibilities include:

• Develop an overall external communications strategy utilizing digital communications and social media.
• Develop an affiliate web presence plan that drives traffic to and promotes usage of the AHA and ASA websites including:
  • ways to engage the public and media with proactive message delivery
  • use of appropriate logos, proclaimers and live links to local sponsors
  • facilitate traffic flow across web resources (e.g. americanheart.org event page contains link to Blackbaud and SEMs event pages).
• Serves as Social Media consultant to Communications staff, as well as health initiatives, field staff and volunteers for specific event/program and cause initiative promotion.
• Prepare and maintain regular monitoring and measurement reports including local page traffic, current content audit results and best practices and ideas.
• Participate in monthly National Center web team calls Update external website on a regular basis to maximize exposure for national/local sponsors of Heart Walks, other special events and the our causes; as well as, appropriate logos, recognition and proclaimers are used.
• Infuse passion into the local web site by creating local 'stories of hope' and updating them on a regular basis.
• In collaboration with VP of Communications and other Health Strategies staff, create a plan for proactive social media campaigns in support of affiliate/local cause initiatives and other key health initiatives.
• Evaluate and make recommendations regarding the use of social media, including social sites, blogs, wikis, streaming video, etc.
• Serve as department resource on the latest developments/trends in Social Media.
• In concert with regional Communications staff, develop and execute digital communications strategies that support our causes and other activities supported by Communications. This could include, but not be limited to, use of Facebook, Twitter, LinkedIn, YouTube, blogs and wikis.
• In addition, identify appropriate partners to help facilitate non-traditional communication of messages and causes.
• Provide appropriate research, analysis and tracking/measurement guidelines regarding digital communications/social media.
• Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing various online materials.
• Can assist with large affiliate-wide/national media events as needed.
• Performs other duties as assigned.

Please review the experience section below to see if you meet the qualifications for this position. Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

To apply for this position or to see other opportunities with the American Heart Association please visit www.heart.org/careers. We no longer accept mailed, faxed or e-mailed resumes. Please apply for positions directly through our website. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

The American Heart Association is an Equal Opportunity Employer and works to prohibit discrimination and to assure fair and uniform treatment of applicants and employees in all aspects of Human Resources administration without regard to political or religious opinions or affiliations, membership or non-membership in employee organizations, age, sex, disability, race, color, national origin, religion, sexual orientation, marital status or any other non-merit factor.

The requirements listed below are representative of the knowledge, skills and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong integrated communications/marketing skills
• Strong writing/editing ability Knowledge of web platforms/web tools Knowledge of social media platforms and tools
• Ability to achieve aggressive goals while working within affiliate deadlines; ability to multi-task.
• Experience working collaboratively and cross-functionally to locally extend and implement affiliate strategies.
• Outstanding customer engagement and management skills.
• Demonstrated ability to productively participate in a multi-disciplinary team environment; works toward common goals.
• Intellectual flexibility and the ability to learn and apply new skills quickly
• Ability to learn and follow the affiliate and AHA strategic plan
• Experience specifically writing for social media and the web
• Satisfactory background checks.

Education:

Bachelor's degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 years experience equates to 1 full time year of higher education.

Experience:

Must have at least 2 years of experience in public relations communications, public relations, marketing, or journalism. This experience may also count towards satisfying this position's educational requirement. Nonprofit experience preferred.

Supervisory: This is position does not supervise staff.